Scale your content.
Keep your voice.
Muse is an open-source content engine for teams that need volume without sounding like everyone else. Every draft is grounded in your brand kit and your knowledge — so the writing reads like someone who's been at your company for years. In every language you ship.
Some tools scale. Some sound like you. We claim the mix.
Every content tool solves one of two problems. Almost none solve both — and your content plan needs both.
Scale without voice
Volume tools can flood your calendar with content — generic, interchangeable, instantly recognizable as AI. Rankings might come. Readers don't.
Voice without scale
Careful human writing keeps the brand intact, but output is capped at what your team can research, draft and review by hand.
Scale, with voice
Production volume and brand consistency in the same pipeline. Drafts that read like a colleague wrote them, at the pace your calendar actually demands — in any language.
Plan fifty pieces the way your team plans one.
Muse Tables turn keyword lists into a production queue. Enrichment columns run the research your team already does — live SERPs, ranked keywords, competitor analysis, page fetches — through real providers, with AI columns for the judgment calls.
Live data, not last quarter's crawl
Research columns call real providers on demand — DataForSEO SERPs, ranked and related keywords, competitor domains, fetched pages. The SERP you brief against is the one that exists today.
Every cell shows its work
Open the inspector on any cell: the raw response, the tokens it cost, the time it took. Promote any field into its own column when it earns a place in the workflow.
Chain steps like a spreadsheet
Reference any output downstream — down to {{Live SERP.items.0.domain}} — and the table becomes a workflow your team designed, not one a vendor hid from you.
Hired today. Writing like year five.
AI content feels like AI because the model knows nothing about you. Muse fixes the inputs: who you are, what you sell, who you're talking to, and what you actually know.
Brand Kit
Tone, products, audiences, content types and regions — defined once, compiled into every draft, every validation pass and every assistant reply.
Knowledge base
Your PDFs, docs and pages are retrieved at write time and cited in the article. Claims trace back to sources, not vibes.
Validator
Every draft is checked against your voice and your facts before a human ever reads it.
Revisions, with diffs
Versioned drafts with side-by-side comparisons. Your editors keep final say — review is a step, not a rescue mission.
Your voice. In elke taal. In jeder Sprache. Dans toutes les langues. En cualquier idioma.
Brand regions carry their own language and market context. Research runs per locale, and drafts come out native — not translated after the fact. Internationalization isn't an add-on tier; it's how Muse is built.
The workflow your team already runs — accelerated.
You shouldn't have to trust a vendor's hidden pipeline and stale data. Muse keeps the process on the table: your team designs the workflow, sees every step, and steps in exactly where judgment matters.
Open code, open prompts
Read exactly how briefs are built and how the validator decides. Change it when you disagree — it's your repo too.
Inspectable runs
Every enrichment and agent run logs its inputs, outputs, tokens and time. Audit any cell, any draft, any decision.
Citations, not claims
Articles cite the knowledge they drew from, so editors verify sources instead of chasing hallucinations.
Reviewable revisions
Every change lands as a versioned revision with a diff. Approve content the way you approve a pull request.
Own it like your team built it.
Muse is in private beta, and the code is already on GitHub. Public release is next — star the repo and you'll know the moment it ships. No license trap, no per-seat ratchet, no lock-in on models, prompts or data.
The hosted version we run for you. Ask for an invite, bring your content plan, keep your weekends.
Deploy inside your own infrastructure. Your sources, briefs and drafts never leave your perimeter.
Plug in your own model keys and pay providers directly. No markup, no lock-in on models.
Volume that still sounds like you.
Scale, brand consistency and voice — in the languages your markets speak, through a workflow you can open up and read.